000			01663nam a2200193Ia 4500
008			240825s9999 xx 000 0 und d
020			_a9783110735116
082			_a381.10285 _bBIS
100			_aBischof, Severin
245		0	_aConsumer goods subscriptions : how to win in retail in the 21st century _c/ Severin Bischof and Thomas Rudolph.
260			_b: De Gruyter _c, 2022 _aBerlin
300			_avii, 66 p. _b: ill. _c; 23 cm.
490			_aBusiness & economics
504			_aBib and Ref
520			_aDigitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores. Consumer Goods Subscriptions describes the types of subscriptions that play a role in today's world and identifies the industries in which subscriptions will become particularly popular in the future. The authors define and differentiate four subscription types in terms of surprise and personalization. The book provides a step-by-step concept for successfully implementing subscriptions and shows how to optimize subscription revenues and profits. It will help retail managers to seize the opportunities of this new revenue model and respond to changing customer behavior with appropriate subscription services.
650			_aRetail trade--Data processing.
700			_aRudolph, Thomas
942			_cREF
999			_c550532 _d550532