000 00858nam a2200205Ia 4500
008 240825s9999 xx 000 0 und d
020 _a9781484248171
_qpbk
082 _a005.1
_bTOM
100 _aTomlin, W. Craig
245 0 _aUx Optimization
_c/W. Craig Tomlin
_b Combining Behavioral Ux and Usability Testing Data to Optimize Websites
250 _a1st edition
260 _bApress,
_cc2018.
_aNew York :
300 _axix, 198p. :
_bill;
_c25 cm.
500 _aReprint 2023
504 _aindex
520 _aCombine two typically separate sources of data - behavioral quantitative data and usability testing qualitative data--into a powerful single tool that helps improve your organization's website by increasing conversion and ROI.
650 _a Human-computer interaction
650 _aUser interfaces (Computer systems)
942 _cENGLISH
999 _c545300
_d545300