000			01679nam a2200193Ia 4500
008			240825s9999 xx 000 0 und d
020			_a9781398603301 _qpbk
041			_aeng
082			_a658.45 _bWRI
100			_aWright, Val
245		0	_aWords that work : communicate your purpose, your profits and your performance _c/ Val Wright
250			_a1st ed.
260			_c2022 _aLondon _bKogan Page
300			_axix, 191 p. _c; 21 cm.
504			_aindex
520			_aChallenge the 'business as usual' rhetoric and create a stronger narrative in today's purpose-driven society with Words That Work. When a Broadway or West End show opens on its first night, everyone knows their lines. When it's time for the Super Bowl, the Olympics or World Cup, the athletes have prepared with precision. Yet in board rooms, company away days and conferences around the world, repeatedly leaders are starting off badly when millions in revenue are at stake. The most successful executives know that they need to invest their time in preparing in a thoughtful and intentional way to continuously improve their knowledge and communication skills so that they can effectively lead their organizations. Words That Work will help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time. But Words That Work does more than that. It calls on leaders to challenge the 'usual' business conversations. Val Wright turns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skilfully and persuasively.
650			_aManagement
942			_cREF
999			_c544146 _d544146