000			01403nam a2200205Ia 4500
008			240825s9999 xx 000 0 und d
020			_a9780749472467 _qpbk
041			_aeng
082			_a658.82 _bMUL
100			_aMullin, Roddy
245		0	_aPromotional Marketing ; how to create, implement and integrate campaigns that really work _c/ Roddy Mullin
250			_a6th ed.
260			_c2014 _aLondon _bKogan Page
300			_axxi,265 p. _c23 cm
500			_aRevised edition of the author's Sales promotion
504			_aindex
520			_a"Packed with practical examples as well as updated and new case studies, Promotional Marketing details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones. It includes new developments in the field, exploring the use of digital media such as mobile, interactive TV and web-based advertising. Topics covered include: -The purpose of promotional marketing -What promotional marketing can do for business success -How to use different techniques, including joint promotions, price promotions and off-the-shelf promotions -How to implement an integrated market strategy -Maintaining a crucial creative edge -The best ways to use suppliers -Researching and evaluating promotion "
650			_aMarketing & Communications, Advertising
942			_cENGLISH
999			_c543820 _d543820