000			01333nam a2200181Ia 4500
008			240825s9999 xx 000 0 und d
020			_a9781398602007 _qpbk
041			_aeng
082			_a658.8002 _bKIN
100			_aKing, Katie
245		0	_aAi Strategy For Sales And Marketing _c/ Katie King
260			_c2022 _aNew delhi _bkoganpage
300			_axi, 274 p. _b:ill.: _c23 c.m.
504			_aindex
520			_aAI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.
650			_aManagement
942			_cREF
999			_c543676 _d543676