000			01931nam a2200205Ia 4500
008			240825s9999 xx 000 0 und d
020			_a9780749478650 _qpbk
041			_aeng
082			_a658.45 _bCOW
100			_aCowan, David
245		0	_aStrategic internal communication : how to build employee engagement and performance _c/ David Cowan
250			_a2nd ed.
260			_c2017 _aNew York _bKogan Page
300			_axii, 219 p. _b: ill. _c; 23 cm.
500			_aRevised edition of the author's Strategic internal communication, 2014.
504			_aindex
520			_aPreviously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision. This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.
650			_aCommunication in management.
942			_cENGLISH
999			_c543384 _d543384