| 000 | 01164nam a2200205Ia 4500 | ||
|---|---|---|---|
| 005 | 20250302153016.0 | ||
| 008 | 240825s9999 xx 000 0 und d | ||
| 020 |
_a9781305580985 _qpbk |
||
| 041 | _aeng | ||
| 082 |
_a302.23 _bBIA |
||
| 100 | _aBiagi, Shirley | ||
| 245 | 0 |
_aMedia/impact _c/ Shirley Biagi _ban introduction to mass media |
|
| 250 | _a12th ed. | ||
| 260 |
_cc2017 _aBoston, MA _bCengage Learning |
||
| 300 |
_axxviii, 404 p. _bill. _c27 cm. |
||
| 504 | _aindex | ||
| 520 | _aFrom media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. | ||
| 650 | _amass media; Journalism And Mass Communication | ||
| 942 | _cENGLISH | ||
| 999 |
_c543294 _d543294 |
||