| 000 | 01234nam a2200193Ia 4500 | ||
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| 008 | 240825s9999 xx 000 0 und d | ||
| 020 |
_a9780357039175 _qpbk |
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| 041 | _aeng | ||
| 082 |
_a658.1141 _bALL |
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| 100 | _aAllen, Kathleen R | ||
| 245 | 0 |
_aLaunching new ventures : an entrepreneurial approach _c/ Kathleen R. Allen |
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| 250 | _a8th ed. | ||
| 260 |
_c, 2020 _aAustralia _b: Cengage |
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| 300 |
_axix, 380 p. _b: col. ill. _c; 28 cm. |
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| 504 | _aBib and Ref | ||
| 520 | _aThis text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The eighth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs. | ||
| 650 | _aManagement | ||
| 942 | _cREF | ||
| 999 |
_c543229 _d543229 |
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