| 000 | 00799nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 240825s9999 xx 000 0 und d | ||
| 020 |
_a9780749449247 _qpbk |
||
| 041 | _aeng | ||
| 082 |
_a658.8003 _bYAD |
||
| 100 | _aYadin, Daniel | ||
| 245 | 0 |
_aThe international dictionary of marketing _c/ Daniel Yadin _b: over 2,000 professional terms and techniques |
|
| 250 | _a1st ed. | ||
| 260 |
_c2006 _aIndia _bKogan Page India |
||
| 300 |
_av, 441 p. _c; 22 cm. |
||
| 520 | _aThis title provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. These include: marketing communications, the media, advertising, public relations, sales promotion, corporate communications and the Internet | ||
| 650 | _aMarketing--Dictionaries. | ||
| 942 | _cENGLISH | ||
| 999 |
_c543158 _d543158 |
||