000			01442nam a2200193Ia 4500
008			240825s9999 xx 000 0 und d
020			_a9789352138241 _qpbk
041			_aeng
082			_a153.35 _bWHA
100			_aWhalen, John
245		0	_a Design for how people think : using brain science to build better products _c/ John Whalen
250			_a1st edition
260			_c2022 _a Sebastopol, CA, _bO'Reilly Media, Inc.,
300			_axx, 216 pages) : _b illustrations (some color) ,; _c23 cm.
504			_aindex
520			_aUser experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers
650			_aComputer Science ART Folk & Outsider Art CRAFTS & HOBBIES Folkcrafts Conception de produit Conception participative (Conception de systèmes) Creative thinking Customer relations Design Industrial design
942			_cENGLISH
999			_c543124 _d543124