| 000 | 01066nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 240825s9999 xx 000 0 und d | ||
| 020 |
_a9789352139910 _qpbk |
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| 041 | _aeng | ||
| 082 |
_a153.8 _bWEN |
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| 100 | _aWendel, Stephen | ||
| 245 | 0 |
_aDesigning for behavior change _c/Stephen Wendel _bapplying psychology and behavioral economics |
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| 250 | _a2nd ed. | ||
| 260 |
_cc2020 _aSebastopol, CA _bO'Reilly Media |
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| 300 |
_axxiv, 555 p. _bill. _c22 cm. |
||
| 500 | _aReprint, 2020 | ||
| 504 | _aindex | ||
| 520 | _aDesigners and managers hope their products become essential for users―integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science―research that supports many products―to help your users achieve their goals using your product. | ||
| 650 | _aHuman-computer interaction; Product differentiation; New products | ||
| 942 | _cENGLISH | ||
| 999 |
_c543121 _d543121 |
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