000			01169nam a2200181Ia 4500
008			240825s9999 xx 000 0 und d
020			_a9780749464738 _qpbk.
041			_aEng.
082			_a658.8 _bVAN
100			_aVan Belleghem, Steven
245		0	_aThe Conversation Company _c/ Steven Van Belleghem
250			_a1st ed,.
260			_c2012 _aLondon _bKogan Page
300			_axvi, 271 p. : _bIll. ; _c24 c.m.
520			_aResearch shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization.
650			_aManagement
942			_cENGLISH
999			_c543010 _d543010