000 00592nam a2200181Ia 4500
008 240825s9999 xx 000 0 und d
020 _a9780749454685
_qpbk.
041 _aEng.
082 _a658.8343
_bTUN
100 _aTungate, Mark
245 0 _aBranded Male : Marketing To Men
_c/ Mark Tungate
250 _a1st ed.
260 _c2008
_aLondon
_bKogan Page
300 _aix, 228 p. :
_bcol. ill. ;
_c24 c.m.
520 _aAnalyses how to effectively brand products and services for the male market in areas such as technology and fashion.
650 _aBranding
942 _cENGLISH
999 _c542979
_d542979