000 00932nam a2200205Ia 4500
008 240825s9999 xx 000 0 und d
020 _a9781259071010
_qpbk
041 _aEng
082 _a658.834
_bSCH
100 _aSchmitt, Bernd
245 4 _a The changing face of the Asian consumer : insights and strategies for Asian markets
_c/ Bernd Schmitt
250 _a1st ed.
260 _cc2014
_aSingapore
_bMcGraw-Hill Education
300 _a202 p.
_b: ill. (some color)
_c; 24 cm.
504 _aBiblio
520 _aAs Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes them tick? And how can one grow the business with Asian consumers? This book helps to navigate and maneuver the complex and diverse landscape of Asia.
650 _aConsumer behavior
650 _aConsumer behavior Asia
942 _cREF
999 _c542499
_d542499