000 | 00932nam a2200205Ia 4500 | ||
---|---|---|---|
008 | 240825s9999 xx 000 0 und d | ||
020 |
_a9781259071010 _qpbk |
||
041 | _aEng | ||
082 |
_a658.834 _bSCH |
||
100 | _aSchmitt, Bernd | ||
245 | 4 |
_a The changing face of the Asian consumer : insights and strategies for Asian markets _c/ Bernd Schmitt |
|
250 | _a1st ed. | ||
260 |
_cc2014 _aSingapore _bMcGraw-Hill Education |
||
300 |
_a202 p. _b: ill. (some color) _c; 24 cm. |
||
504 | _aBiblio | ||
520 | _aAs Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes them tick? And how can one grow the business with Asian consumers? This book helps to navigate and maneuver the complex and diverse landscape of Asia. | ||
650 | _aConsumer behavior | ||
650 | _aConsumer behavior Asia | ||
942 | _cREF | ||
999 |
_c542499 _d542499 |