000			01198nam a2200181Ia 4500
008			240825s9999 xx 000 0 und d
020			_a9780749475093 _qpbk.
041			_aEng.
082			_a659.113 _bROG
100			_aRogers, Danny
245		0	_aCampaigns That Shook The World _c/ Danny Rogers
250			_a1st ed.
260			_c2015 _aLondon _bKogan Page
300			_axii, 218 p. : _bill. ; _c24 cm.
520			_aCampaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty.
650			_aMarketing Management
942			_cREF
999			_c542395 _d542395