| 000 | 00910nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 240825s9999 xx 000 0 und d | ||
| 020 |
_a9780749466763 _qpbk |
||
| 041 | _aeng | ||
| 082 |
_a658.8 _bMCD |
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| 100 | _aMcDonald, Malcolm | ||
| 245 | 4 |
_aThe complete marketer : 60 essential concepts for marketing excellence _c/ Malcolm Mcdonald and Mike Meldrum |
|
| 250 | _a1st ed. | ||
| 260 |
_c2013 _aNew Delhi _bKogan Page India |
||
| 300 |
_axiii, 322 p. _b: ill. _c; 23 cm. |
||
| 504 | _aindex | ||
| 520 | _aA source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix | ||
| 650 | _aMarketing | ||
| 700 | _aMeldrum, Mike | ||
| 942 | _cENGLISH | ||
| 999 |
_c541767 _d541767 |
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