000 00757nam a2200169Ia 4500
008 240825s9999 xx 000 0 und d
020 _a9780749460693
_qpbk
041 _aeng
082 _a658.4012
_bKEN
100 _aKenny, Graham
245 0 _aDiversification strategy
_cGraham Kenny
260 _c2010
_aNew Delhi
_bKogan Page
300 _axvii, 206 p.
520 _a The book identifies seven actions of successful diversifiers, including Establish a supporting corporate centre, select capable division managers, install appropriate performance measures, set effective incentives, align the corporate culture, secure competitive advantage, buy well and integrate... Focused insights on diversification.
650 _aStrategy
942 _cENGLISH
999 _c541443
_d541443