| 000 | 01145nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 240825s9999 xx 000 0 und d | ||
| 020 |
_a9780749460723 _qpbk. |
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| 041 | _aEng. | ||
| 082 |
_a658.83 _bKAD |
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| 100 | _aKaden, Robert J. ; Linda, Gerald ; Levinson, Jay Conrad | ||
| 245 | 0 |
_aMore Guerrilla Marketing Research _c/ Robert J. Kaden, Gerald Linda, Jay Conrad Levinson |
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| 250 | _a1st ed. | ||
| 260 |
_c2010 _aLondon _bKogan Page |
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| 300 |
_axviii, 349 p. : _bill. ; _c24 c.m. |
||
| 520 | _aMore Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research, destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can do it. More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. | ||
| 650 | _aMarketing & Communications | ||
| 942 | _cENGLISH | ||
| 999 |
_c541356 _d541356 |
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