000			01088nam a2200193Ia 4500
008			240825s9999 xx 000 0 und d
020			_a9780749461256 _qhbk
041			_aeng
082			_a658.8342 _bDUP
100			_aDu Plessis, Erik
245		0	_aThe branded mind : what neuroscience really tells us about the puzzle of the brain and the brand _c/ Erik Du Plessis
250			_a1st ed.
260			_c2011 _aLondon, UK _bKogan Page
300			_axvii, 251 p. _b: ill. _c; 24 cm.
504			_aBib and Ref
520			_aThe Branded Mind is about how people think, and in particular how people think about brands. Brand choice decisions ultimately take place inside the consumer's head. Brain science, then, holds lessons for how consumers respond to brands and make purchasing decisions. Marketers and brand managers should take note. Erik du Plessis does just that. In this, his second book, du Plessis explores what scientists have uncovered about the structure of the brain and how different parts of the brain interact.
650			_aBusiness and Management
942			_cENGLISH
999			_c540867 _d540867