000			01836nam a2200181Ia 4500
008			240825s9999 xx 000 0 und d
020			_a9780749455361 _qhbk
041			_aEng.
082			_a658.8 _bDEN
100			_aDent, Julian
245		0	_aDistribution Channels : understanding and managing channels to market _c/ Julian Dent
250			_a1st ed.
260			_c2009 _aLondon _bKogan Page
300			_axi, 322 p. : _bill. ; _c24 c.m.
520			_aThis accessible, rigorous new title explores the ways in which a business can succeed in its distribution activities, through a thorough understanding of its go-to-market partners business models. Distribution Channels demonstrates to readers why business models are so important, and provides key information about all of the players involved in distribution chains, including distributors, wholesalers, final-tier channel players and retailers. By interpreting the business models of various types of distribution channel, this comprehensive book illustrates how to optimize both the models and the commercial relationships between the different parties, as well as how to get products and services to market through the best routes possible. Taking into account both the tactical and strategic dimensions of channel economics, Distribution Channels provides readers with the knowledge needed to improve their business distribution models, whether they are responsible for the distribution channels of their company or if they are a part of that distribution channel. Covering the whole process, including accessing and servicing markets and customers, controlling brands, creating differentiation, and improving the business distribution model, this book is an essential read for anyone involved in distribution channels.
650			_aMarketing Channels
942			_cENGLISH
999			_c540788 _d540788