000			01391nam a2200193Ia 4500
008			240825s9999 xx 000 0 und d
020			_a9780749459611 _qpbk
041			_aeng
082			_a006.7 _bBRO
100			_aBrown, Rob
245		0	_aPublic relations and the social web _c/ Rob Brown _bhow to use social media and Web 2.0 in communications
260			_cc2010 _aUK : _bKogan Page
300			_ax, 182 p. : _c22 cm
500			_aFirst South Asian Edition 2010
504			_aindex
520			_aPublic Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured.
650			_a BUSINESS & ECONOMICS Public Relations; Internet dans les relations publiques; Internet in public relations
942			_cENGLISH
999			_c540534 _d540534