| 000 | 00772nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 240825s9999 xx 000 0 und d | ||
| 020 |
_a9780749462505 _qhbk |
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| 041 | _aeng | ||
| 082 |
_a658.827 _bBER |
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| 100 | _aBergh, Joeri Van Den | ||
| 245 | 0 |
_a How cool brands stay hot : branding to generation Y _c/ Joeri Van Den Bergh and Mattias Behrer |
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| 250 | _a1st ed. | ||
| 260 |
_c2011 _aLondon _bKogan Page |
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| 300 |
_axvii, 249 p. _b: ill. _c; 24 cm. |
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| 504 | _aindex | ||
| 520 | _aGeneration Y (13-29 year old's) are the most marketing savvy and advertising critical generation ever. How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. | ||
| 650 | _aConsumer behavior | ||
| 700 | _aBehrer, Mattias | ||
| 942 | _cENGLISH | ||
| 999 |
_c540421 _d540421 |
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