| 000 | 01092nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20250527101901.0 | ||
| 008 | 240822s9999 xx 000 0 und d | ||
| 020 |
_a9781526446039 _qhbk |
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| 041 | _aeng | ||
| 082 |
_a658.5 _bFRE |
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| 100 | _aFrench, Jeff | ||
| 245 | 0 |
_aStrategic social marketing : for behaviour & social change _c/ Jeff French and Ross Gordon |
|
| 250 | _a2nd ed. | ||
| 260 |
_bSage Publications _c2020 _aLos Angeles |
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| 300 |
_axxiii, 551 p. _b: ill. _c; 24 cm. |
||
| 504 | _aindex | ||
| 520 | _aAdopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: • A brand new chapter on evaluation. • Updated advances in relevant research and theorizing. • New vignettes and short case studies to illustrate theories throughout the text. | ||
| 650 | _aMarketing | ||
| 650 | _aSocial marketing | ||
| 700 | _aGordon, Ross | ||
| 942 | _cREF | ||
| 999 |
_c529334 _d529334 |
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