000			01375nam a2200193Ia 4500
008			240822s9999 xx 000 0 und d
020			_a9781483391342 _qpbk
041			_aeng
082			_a658.8 _bCRA
100			_aCrane, Frederick G.
245		0	_aMarketing for entrepreneurs : concepts and applications for new ventures _c/ Frederick G. Crane
250			_a3rd ed.
260			_b: SAGE Publishing, Inc. _c, 2022. _aLos Angeles
300			_axx, 257 p. _b: ill. _c; 23 cm
504			_aBib and Ref
520			_aMarketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory.
650			_aMarketing--Management.
942			_cREF
999			_c529300 _d529300