| 000 | 00777nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 240822s9999 xx 000 0 und d | ||
| 020 |
_a9781529708172 _qpbk |
||
| 041 | _aEng | ||
| 082 |
_a658.8 _bSPI |
||
| 100 | _aSpiller, Lisa | ||
| 245 | 0 |
_aDirect, Digital & Data-Driven Marketing _c/ Lisa Spiller |
|
| 250 | _a5th ed. | ||
| 260 |
_bSage Publications _cc2020 _aLondon |
||
| 300 |
_axxviii, 752 p. _b: ill. (some color) _c; 25 cm. |
||
| 504 | _aindex | ||
| 520 | _a"In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field." | ||
| 650 | _aMarketing | ||
| 942 | _cREF | ||
| 999 |
_c529268 _d529268 |
||