| 000 | 01194nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 240822s9999 xx 000 0 und d | ||
| 020 |
_a9788121940016 _qpbk |
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| 041 | _aeng | ||
| 082 |
_a659.1 _bRUC |
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| 100 | _aRuchi Gupta | ||
| 245 | 0 |
_aAdvertising principles and practice _c/ Ruchi Gupta _b: for students of B Com, BBA, MBA and other professional courses |
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| 250 | _a1st ed. | ||
| 260 |
_bS. Chand Publishing _cc2012 _aNew Delhi |
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| 300 |
_a xi, 402 p. _b: ill. _c; 25 cm. |
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| 500 | _aReprint 2023 Includes Glossary. | ||
| 520 | _a* The book has been written in a very lucid language for easier understanding. * Lots of in-text advertising examples have been highlighted at appropriate places so that students can relate to them easily. * 17 recent Indian case studies on various topics in advertising have been discussed. Some of these include Vodafone's Zoo Zoo's , Idea's "What an Idea, Sir ji" , Pepsi's " Youngistaan Campaign" , Cadbury Diary Milk's " Shubh Aarambh campaign, Tata Tea's "Jaago Re" campaign, and Volkswagen Vento launch campaign. | ||
| 650 | _aAdvertising | ||
| 942 | _cENGLISH | ||
| 999 |
_c527638 _d527638 |
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