000			01681nam a2200205Ia 4500
008			240822s9999 xx 000 0 und d
020			_a9780670921607 _qpbk
041			_aeng
082			_a658.421 _bRIE
100			_aRies, Eric
245		4	_aThe lean startup : how constant innovation creates radically successful businesses _c/ Eric Ries
250			_a1st ed.
260			_bPenguin Business _c2019 _aLondon
300			_a320 p. _b: ill. _c; 24 cm.
500			_aOriginally published in the United States by Crown Business in 2011. Also published in Great Britain by Portfolio Penguin in 2011
504			_aindex
520			_aMost startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments
650			_aEntrepreneurship
942			_cENGLISH
999			_c527440 _d527440