| 000 | 01044nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 240822s9999 xx 000 0 und d | ||
| 020 |
_a9780241184837 _qpbk |
||
| 041 | _aeng | ||
| 082 |
_a658.575 _bEYA |
||
| 100 | _aEyal, Nir | ||
| 245 | 0 |
_aHooked : how to build habit-forming products _c/ Nir Eyal and Ryan Hoover. |
|
| 250 | _a1st ed. | ||
| 260 |
_bPenguin Business _c2019 _aUK |
||
| 300 |
_ax, 246 p. _b: ill. _c; 20 cm. |
||
| 504 | _aBiblio | ||
| 520 | _aThis book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors | ||
| 650 | _aConsumer behavior | ||
| 700 | _aHoover, Ryan | ||
| 942 | _cENGLISH | ||
| 999 |
_c527400 _d527400 |
||