000			01570nam a2200181Ia 4500
008			240822s9999 xx 000 0 und d
020			_a9789355512215 _qphk.
041			_aeng.
082			_a005.437 _bDUS
100			_aDushyant Kanungo,
245		0	_aUX Decoded _c/ Dushyant Kanungo
260			_bBpb Publications _c2022 _aNew Delhi
300			_axx, ill. 163 p. 23 cm.
504			_aindex
520			_aThis book aims to provide UX professionals with the information, tools, and techniques they need to apply a user-centric approach to product design. It will show you how to learn about your customers' wants and create products that they will enjoy. The book takes the reader on a journey that begins with learning to understand user behavior, needs, goals, and pain areas and then develops solutions to those needs. Next, it delves into a thorough examination of several user research methods that aid in discovering user wants and issues areas and mapping strategies used to portray user research results. The book details a five-stage design process and teaches how to apply problem-first design, design validation methodologies, and numerous user experience benchmarking tools. You also learn to compute UX ROI to properly convey to your business and users why specific UX is excellent for both. This book helps UX professionals utilize the concepts and tools covered in this book to adopt an outside-in approach to design. They first explore and discover user problems and then develop a viable solution
650			_aComputer science
942			_cENGLISH
999			_c526176 _d526176