000			01348nam a2200217Ia 4500
005			20250628123756.0
008			240822s9999 xx 000 0 und d
020			_a9781944659820 _qpbk
041			_aeng
082			_a658.8 _bWIR
100			_aWirtz, Jochen
245		0	_aServices Marketing : People, Technology, Strategy _c/ Jochen Wirtz, Christopher Lovelock.
250			_a9th ed.
260			_bWorld Scientific _c2023 _aNew jersey
300			_axvii, 665 p. _b: col. ill. _c; 29 cm
504			_aBib and Ref
520			_aServices Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing
650			_aMarketing--management.
700			_aLovelock, Christopher H.
942			_cREF
999			_c525769 _d525769