000			01640nam a2200181Ia 4500
008			240822s9999 xx 000 0 und d
020			_a9789390918683 _qpbk
041			_aeng
082			_a384.55 _bDAH
100			_aDahiya, Surbhi
245		4	_aThe House That Zee Built _c/ Surbhi Dahiya
250			_a1st ed.
260			_bRupa, _c2021. _aNew Delhi:
300			_a xix, 367 p. : ill. ; 22 cm
520			_aThe story starts in 1890 in an undivided Punjab and looks at the extremely humble beginnings of the Goenka family. From the familys successful agri-business to an ambitious Subhash Chandra creating Indias first satellite television channel, this book is about the metamorphosis of a family business into a global conglomerate known as Zee. The inherently risky business idea became such a national phenomenon that it spawned numerous similar television channels and even made global giants like Sony and News Corporation view India as a major television market. Offering an incisive look into the creation and sustenance of a brand that transcends boundaries, this is also a chronicle aimed at capturing the very essence of the phenomenon called Zee and the entrepreneurial foresight of Subhash Chandra and his sons Punit and Amit Goenka. It offers crisp and memorable insights into the inner workings of the media giant. Devoid of tilted commentary, the book sheds equal light upon the institutions upheavals and future challenges. The real anecdotes, exclusive inputs by the core team of Zee and the detailed analysis of the media world make this an essential read.
650			_aTelevision broadcasting
942			_cENGLISH
999			_c525652 _d525652