000			01796nam a2200205Ia 4500
005			20250606150736.0
008			240821s9999 xx 000 0 und d
020			_a9781398602588 _qpbk
041			_aeng
082			_a658.4038 _bMAR
100			_aMarr, Bernard
245		0	_aData strategy : how to profit from a world of big data, analytics and artificial intelligence _c/ Bernard Marr
250			_a2nd ed.
260			_b: Kogan Page _c, 2022. _aLondon
300			_a ix, 259 p. _c; 25 cm.
504			_aBib and Ref
520			_a90% of today's data was generated in the last two years and the amount of data we have available is predicted to double every two years. Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights from bestselling author and big data guru Bernard Marr. Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals. But this resource is too often not being fully utilized and is far from being arguably the world's most valuable resource. Data Strategy is the must-read guide on how to create a robust data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy. This new edition of this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.
650			_aManagement
942			_cREF
999			_c525173 _d525173