000 01753nam a2200217Ia 4500
008 240821s9999 xx 000 0 und d
020 _a9781108969857
_qpbk
041 _aeng
082 _a658.05
_bMOR
100 _aMorabito, Vincenzo
245 0 _a Digital entrepreneurship : management, systems and practice
_c/ Vincenzo Morabito
250 _a1st ed.
260 _bCambrdige University Press
_c2022
_aCambridge
300 _axix, 240 p
_b: ill.
_c; 23 cm
500 _aTitle from publisher's bibliographic system (viewed on 17 Dec 2021)
504 _aindex
520 _aA comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures.
650 _aManagement
650 _aEntrepreneurship
942 _cREF
999 _c524656
_d524656