000 | 01753nam a2200217Ia 4500 | ||
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008 | 240821s9999 xx 000 0 und d | ||
020 |
_a9781108969857 _qpbk |
||
041 | _aeng | ||
082 |
_a658.05 _bMOR |
||
100 | _aMorabito, Vincenzo | ||
245 | 0 |
_a Digital entrepreneurship : management, systems and practice _c/ Vincenzo Morabito |
|
250 | _a1st ed. | ||
260 |
_bCambrdige University Press _c2022 _aCambridge |
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300 |
_axix, 240 p _b: ill. _c; 23 cm |
||
500 | _aTitle from publisher's bibliographic system (viewed on 17 Dec 2021) | ||
504 | _aindex | ||
520 | _aA comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures. | ||
650 | _aManagement | ||
650 | _aEntrepreneurship | ||
942 | _cREF | ||
999 |
_c524656 _d524656 |