000 01455nam a2200181Ia 4500
008 240821s9999 xx 000 0 und d
020 _a9781108964876
_qpbk
041 _aeng
082 _a658.406
_bZHA
100 _aZhao, Eric Yanfei
245 0 _aOptimal Distinctiveness
_c/ Eric Yanfei Zhao
_bA New Agenda for the Study of Competitive Positioning of Organizations and Markets
260 _bCambrdige
_c2022
_aLondon
300 _a90 p. :
_bill.:
_c22 c.m.
504 _aindex
520 _aOptimal distinctiveness – being both 'similar to' and 'different from' peers – is an important imperative of organizational life and represents a common research question of organizational scholars across various disciplinary domains such as strategy, organization theory, entrepreneurship, and international business. This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship, based on which an orienting framework is proposed to stress the highly contextualized and dynamic nature of optimal distinctiveness. The orienting framework provides several powerful and unique angles for understanding organizations' competitive positioning in various types of markets, for applying optimal distinctiveness research to different levels of analysis, and for nurturing a more cross-disciplinary and mutually generative conversation on optimal distinctiveness theory.
650 _aManagement
942 _cENGLISH
999 _c524608
_d524608