| 000 | 01148nam a2200205Ia 4500 | ||
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| 005 | 20250515110453.0 | ||
| 008 | 240821s9999 xx 000 0 und d | ||
| 020 |
_a9789380828879 _qpbk |
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| 041 | _aeng | ||
| 082 |
_a361.2095 _bRAZ |
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| 100 | _aRazdan, Ashwin | ||
| 245 | 0 |
_aThink Social Engagement _c/ Ashwin Razdan _b - for god's sake, not just 'likes' and 'shares'! |
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| 250 | _a1st ed. | ||
| 260 |
_bVitasta Publishing ; _c2013. _aNew Delhi : |
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| 300 |
_a126p. ; _bxiv ; _c22cm ; |
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| 500 | _aReprint, 2013 | ||
| 520 | _a Welcome to the world of Social Media - a territory where users have already created their network. They upload content, 'like' or 'dislike' what they see, and interact with their friends every day, every hour and sometimes every minute! This new segment of a highly expressive audience has defined interests, and is not shy of voicing its opinion. The phenomenal growth of such a population makes it important for brands to be more 'social' than ever before, and 'engage' with their audience to create a positive environment online. | ||
| 650 | _aSocial problems & social welfare in general | ||
| 942 | _cENGLISH | ||
| 999 |
_c522114 _d522114 |
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