000 01240nam a2200217Ia 4500
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020 _a9789390358588
_qpbk
041 _aeng
082 _a658.406
_bDEY
100 _aDey, Ajoy K
245 0 _aDeveloping resilience in disruptive times : insights from strategic management
_c/ edited by Ajoy K. Dey, Ville-Veikko Piispanen and Shreya Mishra
250 _a1st ed.
260 _bBloomsbury Publishing
_c2021
_aNew Delhi
300 _aix, 374 p.
_b: ill.
_c; 25 cm.
504 _aBib and Ref
520 _aThe first half of the book presents case studies on how the pandemic has affected businesses, management and communities and share insightful stories on tough decisions during, midst, and after the shock of the pandemic. The second half of the book presents case studies on market positioning and business model transformations which provide us insight on customer loyalty and satisfaction, online reviews, and children as a growing customer group. This book comprises both research and teaching cases that offer new insights on business management.
650 _aBusiness and Management
700 _aPiispanen, Ville-Veikko
700 _aMishra, Shreya
942 _cENGLISH
999 _c521338
_d521338