| 000 | 00841nam a2200157 4500 | ||
|---|---|---|---|
| 008 | English | ||
| 020 |
_a9789386355294 _qhbk |
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| 041 | _aEnglish | ||
| 082 | _a332.644 DEE | ||
| 100 | _aDeepak Chaudhary | ||
| 245 |
_aTrade and Market for Minerals, Metals, Oil and Gas: Dynamics and Determinants _cDeepak Chaudhary |
||
| 260 |
_aNew Delhi _bRandom Publications _c2017 |
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| 300 |
_a294 _bvi, illu, ; Pictures _c30cm. |
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| 520 | _aTrade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. However, there is a need to continue with Brand Management strategies to sustain the need at the consumer end. A shopper, who may be the consumer him/herself, is the one who identifies and purchases a product from a retailer. | ||
| 942 | _cENGLISH | ||
| 999 |
_c495170 _d495170 |
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