| 000 | 00811nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2007##################000#0#eng## | ||
| 020 | _a9780749451561 | ||
| 022 | _a2006039729 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.8 YOU | ||
| 100 | _aYoung, Antony | ||
| 245 |
_aProfitable marketing communications : a guide to marketing return on investment _cAntony Young & Lucy Aitken |
||
| 260 |
_aLondon _bKogan Page Ltd _c2007 |
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| 300 | _axii, 212 p. ; 24 cm | ||
| 500 | _aIncludes bibliographical references (p. [203]-207) and index | ||
| 650 | _aCapital investments - Evaluation | ||
| 650 | _aMarketing - Management | ||
| 650 | _aProfit | ||
| 650 | _aRate of return | ||
| 700 | _aAitken, Lucy | ||
| 990 | _adcbf6f1aac10000c7641eab9e5f23390 | ||
| 991 | _a120790 | ||
| 999 |
_c45216 _d45216 |
||