| 000 | 00937nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2004##################000#0#eng## | ||
| 020 | _a9780521840538 | ||
| 022 | _a2004045742 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.802 FAR | ||
| 245 |
_aProfit impact of marketing strategy project : retrospect and prospects _cedited by Paul W. Farris and Michael J. Moore |
||
| 260 |
_aCambridge _bCambridge University Press _c2004 |
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| 300 | _axvii, 307 p. ; 24 cm | ||
| 500 | _aContains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002. Includes bibliographical references and index | ||
| 650 | _aMarketing - Management | ||
| 650 | _aStrategic planing | ||
| 700 | _aBuzzell, Robert D | ||
| 700 | _aFarris, Paul | ||
| 700 | _aMoore, Michael J | ||
| 990 | _a8e2d95edac10000c61cdc9f8728fe476 | ||
| 991 | _a101959 | ||
| 999 |
_c45206 _d45206 |
||