| 000 | 00837nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2009##################000#0#eng## | ||
| 020 | _a9780470438992 | ||
| 022 | _a2009007398 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.8 SCH | ||
| 100 | _aSchultz, Mike | ||
| 245 |
_aProfessional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success _cMike Schultz, John E. Doerr |
||
| 260 |
_aHoboken, NJ _bJohn Wiley & Sons _c2009 |
||
| 300 | _axx, 332 p. : ill. ; 24 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aMarketing | ||
| 650 | _aService industries - Marketing | ||
| 700 | _aDoerr, John E | ||
| 990 | _adba4eaeeac10000c2f80fe871b8e183b | ||
| 991 | _a119826 | ||
| 999 |
_c45093 _d45093 |
||