000 00652nam a2200205Ia 4500
008 191130s2008##################000#0#eng##
020 _a9788131713822
040 _aACL
_cACL
082 _a658.8 MEH
100 _aMehta, Satish
245 _aMarketing to win : designs and campaigns to achieve market dominance
_cSatish Mehta
260 _aNew Delhi
_bPearson Power
_c2008
300 _axi, 340 p. : ill. ; 24 cm
500 _aIncludes bibliographical references (p. [317]-322) and index
650 _aBusiness planning - India
650 _aMarketing - India
990 _affb14f3aac10000c583d7f439e7711b0
991 _a133954
999 _c4253
_d4253