| 000 | 00768nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2008##################000#0#eng## | ||
| 020 | _a9781422121153 | ||
| 022 | _a2007040116 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.8342 ZAL | ||
| 100 | _aZaltman, Gerald | ||
| 245 |
_aMarketing metaphoria : what deep metaphors reveal about the minds of consumers _cGerald Zaltman, Lindsay H. Zaltman |
||
| 260 |
_aBoston, MA _bHarvard Business School _cc2008 |
||
| 300 | _axxi, 230 p., [8] p. of col. plates : ill. ; 24 cm | ||
| 500 | _aIncludes bibliographical references (p. 209-219) and index | ||
| 650 | _aConsumer behavior | ||
| 650 | _aMetaphor | ||
| 700 | _aZaltman, Lindsay H | ||
| 990 | _a75f3a3ffac10000c4ef3ecc39b4a1e70 | ||
| 991 | _a97755 | ||
| 999 |
_c4173 _d4173 |
||