| 000 | 00664nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2004##################000#0#eng## | ||
| 020 | _a9788175544406 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.8343 KAP | ||
| 100 | _aKapferer, Jean-Noel | ||
| 245 |
_aThe new strategic brand management : creating and sustaining brand equity long term _cJean-noel Kapferer |
||
| 250 | _a4th ed | ||
| 260 |
_aLondon _bKogan Page _c2004 |
||
| 300 | _axv, 560 p. : ill. ; 25 cm | ||
| 500 | _aIncludes bibliographical references (p. [471]-483) and index | ||
| 650 | _aBrand name products | ||
| 990 | _adccd29b5ac10000c56e2869b67d0ec70 | ||
| 991 | _a120825 | ||
| 999 |
_c416878 _d416878 |
||