| 000 | 00683nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2001##################000#0#eng## | ||
| 020 | _a9780761995500 | ||
| 022 | _a2001031395 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.84 VEN | ||
| 100 | _aVenugopal, Pingali | ||
| 245 |
_aMarketing channel management : a customer-centric approach _cPingali Venugopal |
||
| 260 |
_aThousand Oaks, CA _bResponse Books _c2001 |
||
| 300 | _a187 p. : ill. ; 22 cm | ||
| 500 | _aIncludes bibliographical references (p. [181]-182) and index | ||
| 650 | _aMarketing - Management | ||
| 650 | _aMarketing channels | ||
| 990 | _a3785eea2ac10000c2db1d9adf3e5472c | ||
| 991 | _a84531 | ||
| 999 |
_c4083 _d4083 |
||