000 00707nam a2200217Ia 4500
008 191130s2002##################000#0#eng##
020 _a9781402071386
022 _a2002030033
040 _aACL
_cACL
082 _a658.5 HOL
100 _aHolt, Knut
245 _aMarket oriented product innovation : a key to survival in the third millennium
_cby Knut Holt
260 _aDordrecht ; Boston
_bKluwer Academic Publishers
_c2002
300 _axi, 410 p. : ill. ; 25 cm
500 _aIncludes bibliographical references (p. 360-376) and index
650 _aNew products - Marketing
650 _aProduct management
990 _a38d249b8ac10000c76c03550f0857c84
991 _a155090
999 _c4008
_d4008