| 000 | 00841nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2001##################000#0#eng## | ||
| 020 | _a9780750652360 | ||
| 022 | _a2001277038 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.84 DRU | ||
| 100 | _aDrummond, Graeme | ||
| 245 |
_aStrategic marketing : planning and control _cGraeme Drummond, John Ensor |
||
| 250 | _a2nd ed | ||
| 260 |
_aOxford ; Boston _bButterworth-Heinemann _c2001 |
||
| 300 | _axiv, 304 p. : ill. ; 25 cm | ||
| 500 | _aPublished in association with The Chartered Institute of Marketing | ||
| 650 | _aMarketing - Decision making | ||
| 650 | _aMarketing - Management | ||
| 650 | _aMarketing - Planning | ||
| 700 | _aEnsor, John | ||
| 710 | _aChartered Institute of Marketing | ||
| 990 | _a1db1fd01ac10000c6f83eb60edd42aec | ||
| 991 | _a79262 | ||
| 999 |
_c395179 _d395179 |
||