| 000 | 00703nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2011##################000#0#eng## | ||
| 020 | _a9780070171466 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.802 WAL | ||
| 100 | _aWalker, Orville C | ||
| 245 |
_aMarketing strategy : a decision-focused approach _cOrville C. Walker, Jr., John W. Mullins |
||
| 250 | _a7th ed. (International edition) | ||
| 260 |
_aNew York _bMcGraw-Hill/Irwin _c2011 |
||
| 300 | _axv, 352 p. : ill. ; 26 cm | ||
| 500 | _aIncludes bibliographical references and indexes | ||
| 650 | _aMarketing - Management | ||
| 700 | _aMullins, John W | ||
| 990 | _aa8d1f79eac10000c4a9ab212dc3190db | ||
| 991 | _a108032 | ||
| 999 |
_c378543 _d378543 |
||