| 000 | 00706nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2011##################000#0#eng## | ||
| 020 | _a9780073381152 | ||
| 022 | _a2009043026 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.802 WAL | ||
| 100 | _aWalker, Orville C | ||
| 245 |
_aMarketing strategy : a decision-focused approach _cOrville C. Walker, Jr., John W. Mullins |
||
| 250 | _a7th ed | ||
| 260 |
_aNew York _bMcGraw-Hill/Irwin _cc2011 |
||
| 300 | _axv, 352 p. : ill. ; 26 cm | ||
| 500 | _aIncludes bibliographical references and indexes | ||
| 650 | _aMarketing - Management | ||
| 700 | _aMullins, John W | ||
| 990 | _a9398cd6fac10000c11a701ff708f9158 | ||
| 991 | _a103250 | ||
| 999 |
_c378542 _d378542 |
||