| 000 | 00804nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2008##################000#0#eng## | ||
| 020 | _a9780073529899 | ||
| 022 | _a2007034854 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.802 WAL | ||
| 100 | _aWalker, Orville C | ||
| 245 |
_aMarketing strategy : a decision-focused approach _cOrville C. Walker, Jr., John W. Mullins |
||
| 250 | _a6th ed | ||
| 260 |
_aBoston _bMcGraw-Hill Irwin _cc2008 |
||
| 300 | _axx, 346 p. : ill. (chiefly col.) ; 26 cm | ||
| 500 | _aRev. ed. of: Marketing strategy / Orville C. Walker, Jr.... [et al.]. 5th ed. c2006. Includes bibliographical references and indexes | ||
| 650 | _aMarketing - Management | ||
| 700 | _aMullins, John W | ||
| 990 | _aad1453f6ac10000c07487e27cc0a4240 | ||
| 991 | _a108779 | ||
| 999 |
_c378541 _d378541 |
||