| 000 | 00704nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 191130s2007##################000#0#eng## | ||
| 020 | _a9780750668989 | ||
| 040 |
_aACL _cACL |
||
| 082 | _a658.8 PAL | ||
| 100 | _aPalmer, Roger | ||
| 245 |
_aManaging marketing _cRoger Palmer, Juanita Cockton, Graham Cooper |
||
| 250 | _a1st ed | ||
| 260 |
_aAmsterdam ; Boston, MA _bElsevier/Butterworth Heinemann _c2007 |
||
| 300 | _axi, 380 p. : ill. ; 25 cm | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aMarketing - Management | ||
| 700 | _aCockton, Juanita | ||
| 700 | _aCooper, Graham | ||
| 990 | _ae171f4b5ac10000c774f2b81e078ae1c | ||
| 991 | _a121992 | ||
| 999 |
_c378203 _d378203 |
||